When it comes to SEO, local businesses have it much harder. They need to take into account not only every approach we’ve already described if they want to rank organically but also the SEO strategies from the Dublin SEO company below if they want to rank in the Local Pack results.
Citation building
Although citations are less common and important, making sure your data is consistent across the web makes it easier for clients and search engines to locate you. Citations are votes of confidence for Google, just like backlinks. Google will trust you more if your information is consistent and accurate across the internet.
Citation-building services involve the actual establishment of company profiles that include your company name, address, contact information, and website link.
Citation services come in two sizes:
1. Automated citations: Services like Yext have partnerships with hundreds of important business directories, and you can update your NAP on all of them at once using the Yext dashboard. Cost: Approximately $500 each year.
2. Manual citation: For a fee per citation, businesses like WhiteSpark or BrightLocal manually produce hundreds of citations across pertinent business directories.
Review acquisition
In the past, most review acquisition services involved firms giving businesses review cards that requested clients to post reviews on Google, Yelp, or Facebook. Thankfully, over the past ten years, the review industry has advanced rapidly.
Today, the majority of services for acquiring reviews are controlled by software that you may purchase for a little monthly fee.
My Business on Google
The development, verification, and optimization of Google My Business (GMB) is the final but most important local search service.
Without a GMB page, you cannot rank in Local Pack results.
Services for GMB optimization include the following:
Audit of GMB listings
GMB confirmation
The construction and enhancement of profiles
Category choice
Image uploads
Your GMB profile with posts
Local references
GMB ratings